We deliver Brand Protection, Anti-Counterfeiting Investigations, Due Diligences, Risk Management & Enforcement Services to brands across Nigeria & Africa.
In this critical posture, it is critical clear to understand the importance of Business Continuity Management (BCM) & enhancing ways organizations can build resilience in this changing risk environment.
Our Services offered in this Category under Our Brand Protection Services can be summed up as Four General Processes: Detection, Validation, Enforcement, & Reporting.
Why Brand Protection, Brand Intelligence, & Brand Investigations?
We deliver Brand Protection, Anti-Counterfeiting Investigations, Due Diligences, Risk Management & Enforcement Services to brands across Nigeria & Africa.
We cover Beverages, Foods & Drinks Products, Wines & Spirits, Electronic Goods, Software, Toys, Fashion Items, & Luxury Items, Sports Brands, Healthcare & Pharmaceuticals, Automobiles Spare Parts, & Engineering Spare Parts; Cosmetics & Garments, Information Technologies, etc.; besides, it is important to note that all these listed items above are being maintained with Substandard or Counterfeit Parts.
Brand helps your targeted customers easily identify your Products, Goods, & or Services from the rest of your Competitors. The brand is a Marketing Asset, & like any Valuable Asset, it needs protection too. The Reputation of your business can get ruined if Brand Protection is failed to be achieved. Trademark Infringement where another businessperson is using your brand to market her / his goods without your consent can be prevented through Brand Protection.
Our Services offered in this Category under Our Brand Protection Services can be summed up as Four General Processes: Detection, Validation, Enforcement, & Reporting.
Our Brand Protection, Brand Intelligence, & Brand Investigations Processes
A breakdown of the processes are as follows:
Detection
Brand Monitoring
Analytics
Partner Audits / Vetting
Market Research
Validation
Test Purchases
Background Research
Report of Investigation
Supply Chain Investigation
Covert Communications
Legal Support
Enforcement
Product Identification
On-site & Customs Support
Law Enforcement Coordination
Legal Documentation
Reporting
Takedowns & Search Delisting
Legal Notices
Expert Testimony
Case Development Support
Other Additional Key Services
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What Is Brand Protection?
Brand Protection is the process of protecting the Intellectual Property (IP) of Companies & their Associated Brands against Counterfeiters, Copyright Pirates, & Infringers of other Types of IP, such as Patents, Design Rights, Color Mark & Trade Dress.
This is done not only to protect the loss of revenue from a Company but also to protect a Company’s Image, Reputation & overall Value. Fundamentally, Brand Protection prevents Brand Abuse.
What Is Brand Abuse?
Brand Abuse is an umbrella term which refers generally to an outside party infringing on a Brand’s Intellectual Property to take advantage of its Well-respected Reputation. Brand Abuse can come in many forms, including, but not limited to:
Counterfeiting
Rogue Websites
Copyright Piracy
Trademark Squatting
Patent Theft
Social Media Impersonation
Companies need to remain vigilant against any type of brand abuse of which they may become a target. However, the most pervasive & troublesome for brands is counterfeiting.
What Is Counterfeiting?
A Counterfeit Product imitates the product from an Authentic Brand, but is made unofficially, by External Sources. The fake product will use the Logos & Trademarks of the Authentic Brand without permission, to deceive customers.
For some perspective, by 2022 the Global Counterfeiting Industry is predicted to be worth $4.2 trillion. To put this in real terms, if Counterfeiting were an Independent Nation, its economy would be around the 4th biggest in the World.
Counterfeiting is just one form of Intellectual Property Infringement, as it specifically targets the Trademarks of an Authentic Brand. So, working against Counterfeiting is the primary goal of Brand Protection Agencies.
The Entities We Serve
Our Services within this Category are catered for the following Entities as follows:
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Consequences Of Counterfeiting For Brands
The problems caused by Counterfeiters targeting a Legitimate Brand are more numerous & deeper reaching than many brands understand. Counterfeiting does not simply mean a few people are making money as an Isolated Black-Market Venture. Rather, the impacts on brands can be quite severe:
Falling Sales – If Counterfeiters can produce IP-Protected Products & can offer them at a considerably lower price than the Authentic Brand, then that brand will undoubtedly suffer a considerable hit to their sales.
Reputation – Brands work hard to establish a Reputation for themselves in the Public Eye. When targeted by Counterfeiters, that reputation can be put in jeopardy, leading potential customers to avoid your brand in favor of brands seen as more Reliable, Trustworthy & High-quality.
Attending to Deceived Customers – Many consumers of Counterfeit Products are unaware they are buying fake products when they make the purchase. When counterfeits prove themselves to be low-quality goods, the consumers take them to the authentic brand for replacements & are frustrated to learn they have been duped.
Losing Trust with Your Partners – The actions of counterfeiters can massively undermine the trust between businesses that can take years to develop. Distributors will see Counterfeiters offering products far cheaper than the minimum price agreed upon with the Authentic Brand, or think their exclusive rights are being betrayed & will blame the brand they’ve been working with for years.
The Resources it costs to Fight Counterfeits – Even the act of fighting back against Counterfeiters can be a Slow & Expensive Process that draws resources from other departments of a business. Huge sums of money can be invested in paying Lawyers to keep the counterfeiting troubles at a minimum, usually to little avail.
Other Concerns Of Our Brand Protection, Brand Intelligence, & Brand Investigations
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Other Concerned Roles In Request Of Our Brand Protection, Brand Intelligence, & Brand Investigations
Other Concerned Roles in request of Our Brand Protection, Brand Intelligence, & Brand Investigations:
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Other Sectors & Functions We Serve Under Our Brand Protection, Brand Intelligence, & Brand Investigations
Other Sectors & Functions catered for under Our Brand Protection, Brand Intelligence, & Brand Investigations includes:
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Other Serviced Stakeholders
Product Packs, Product Packaging & Packaging Research Stakeholders' Concerns covered under Our Intellectual Property, Copyrights, Trademarks, & Patents Intelligence & Investigations, includes the following:
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Our Service Terms & Conditions
Note:
Having access to this type of private data, however, comes with rules, criteria, regulatory compliances, due processes, official approvals, administrative protocols, restrictions, usage terms & conditions, & other regulations governing it.
Augustus Hall Limited may officially reject your applications or orders based on the aforesaid, & for many other reasons, or criteria that does not conform to our objectives, principles, ethics, norms, standards, generally accepted practice.
Such request for Verifications Services are only granted or carried out or conducted solely for strictly verified entities, receiver, beneficiary, or recipient with vetted aims & objectives of which the ultimate utility of such verification service is vetted & traced to fulfilling generally accepted principles, aims, & objectives as regards to Risk Assessment, Risk Valuation, Risk Control, Risk Mitigation, Risk Management, Risk Intelligence, Risk-based Decisioning, etc.; which altogether must be seen to amount to transparency, restorations & preservations of Trust, Value, Assets, Investments, Common Wealth, Security, Integrity, Ethics, Governance, Business Development, Business Continuity Management, Business Sustainability Management, Humanity, Equity, Balance, etc.
Our Due Diligence Capabilities & Access are Wide Ranging.
For more information on how we can provide further insight for you, your business, or your clients, we would encourage you to contact us to Buy Now or Subscribe or Discover more.
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